Below is a short profile I wrote on Minneapolis fashion designer Amanda Christine for the January issue of METRO magazine. She's the prime example of an indie designer whose determination, business smarts and artistic talent have enabled her to make clothes full time. It isn't easy, of course, and she hasn't become an overnight millionaire, but her work is sold in boutiques around the country (and even a few in Japan and Toronto), and it's only growing.
Figuring out how to mass-produce designs, hire remote sales reps, balance the books, source affordable fabrics, maintain a showroom AND turn out fresh collections each season is challenging, to say the least. Most designers start and stop at making collections, but Amanda has the right amount of business savvy to become a "real" fashion designer. And she's based in Minneapolis! Pretty cool.
