A Glimpse Inside Aveda

I had a meeting at Aveda last week, so I brought along my camera to get some shots of the magic behind the beauty brand. The majority of Aveda's products are made on-site at the headquarters in Blaine, Minn.

I love seeing beauty photography in a chemistry lab.

This is Ko-Ichi Shiozawa, Aveda's master natural perfumer, who hails from Japan. He was hired by Aveda's founder, Horst Rechelbacher, around 20 years ago.

It was so interesting to see the type of hardcore labwork that goes into pretty much any Aveda product. If I were a chemist, I know where I'd want to work ...

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