Studio Sober Spring/Summer 2012

I did a double-take upon first glimpsing this spring/summer 2012 lookbook by Studio Sober, a new womenswear brand from Amsterdam, not just because of its clean, beautifully tailored, minimalist designs, but because its lookbook is so rad. I love this leggy, porcelain redhead with her skyscaper neck, intense expressions and graceful poise. She makes the whole story. I could easily see this as a magazine editorial, not just a lookbook.

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